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VOL. 2, ISSUE 3 (2015)
Impact of non-commercial advertisements on television viewers with reference to Mayiladuthurai town
Authors
R. Devianbarasi, M. Mathivanan
Abstract
This paper will discuss the impact of non-commercial advertisements on television viewers in Mayiladuthurai town. Advertising is a powerful medium of mass communication, particularly TV advertising. So, every organization uses TV channels create a awareness to the public. It is used to inform, educate and motivate the public about Non-commercial public interest issues. The advertisement had a reach among public and it was easily understandable by public. Therefore the researcher aims to analysis the impact of non-commercial advertisements on television viewers. The research design undertaken for the study was convenient sampling method is used and sample size consists of 150 respondents. Simple percentage method, chi-square analysis and simple ranking method was used to analysis the data collected and result of the study.
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Pages:299-303
How to cite this article:
R. Devianbarasi, M. Mathivanan "Impact of non-commercial advertisements on television viewers with reference to Mayiladuthurai town". International Journal of Multidisciplinary Research and Development, Vol 2, Issue 3, 2015, Pages 299-303
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