Tourism is among the fastest growing industries in the world which leads the overall development of the economy. It touches not only the economic fabric of the society but also has significant impact on social norms and moral values. It is an industry without chimneys. France with 60 million tourists visiting the country every year is at the top. [1] India’s large area, geographical divisions, heritage, culture and biodiversity provide a strong base for the development of tourism. This paper introduces the concept of new tourism i.e. Tourism entrepreneurship, touching upon the multiple hidden as well as famous places of Jammu province through secondary data as well as personal visit. Increase in tourists not only lead to increase in employment opportunities but also the development of entrepreneurs.