Higher Education has become highly competitive and challenging. The goal of apt alumni association is to build affinity with the institution alumni and pride in its community, and to inform the public that prominent local business and civic leaders are institution’s aluminous. Posters, direct mail, radio spots, and the web are the communication methods to build a strong aluminous group. Through quality professional alumni and their innovative ideas institution can provide quality education and services to the society in general and students in particular. The significance of apt alumni association is discussed by considering three factors namely (1) best practices used in the formation of the apt alumni association or in improvement of the existing one, (2) Active involvement or contribution to Alumni Association from apt alumni members and (3) Alumni Related Activities that are beneficial to the social cause. An empirical study on factors affecting in the enhancement of the brand name of the Institution through an apt alumni association is carried out by developing some hypothesis. The hypotheses are tested using primary data collected through questionnaire method, are analyzed and the results are discussed.