Nowadays the branded sports apparels are increasingly used by men as many international brands have entered the Indian market. So many people have started buying the popular brands. With the result the unbranded sports apparels are facing a severe competition. The buying decisions of the respondents are influenced by different factors. The increases in demand for consumer goods and expendables have boosted the sale of branded sportswear. They select their branded sports apparels from single brand showroom or multi- branded showrooms. Keeping this in view research is carried out to know the objectives: (a) To study the consumers preference for branded sports apparels. (b) To study the factors influencing consumers brand preference. (c) To study the consumers satisfaction towards their preferred brand. (d) To give suggestions based on the findings of the study.