Customer is the one who uses the products and services and judges the quality of those products and services. "Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty." The importance of customer satisfaction diminishes when a firm has increased bargaining power. There arises the need for assessing the market through a systematic market research program. Car industry is not exempted from such need. The small passenger car market has reached a stage which nobody would have dreamt of few years back. The small car industry in India is fast adapting to the changing times. Hence this study aims to study the customers’ satisfaction towards the small car marketers’ performance and service in all aspects of buying process.