Marketing may be described as the process of defining, knowing the consumer needs and organizing all the available resource to fulfill the customers’ need. Agricultural marketing is a process of moving an agricultural product from the farm to consumer. Various activities are involved in doing this, such as planning about production, growing and harvesting, grading, packing, transport, storage, agro-food processing, distribution and sale. Agricultural marketing without the exchange of information cannot take place. It also depends on availability of suitable finance. The aim of this research paper is to highlight the problems faced by agricultural marketing in India. The paper also describes the importance & new trends in Agricultural marketing.