There is a global outcry on the incidence of school bullying and its consequences on the social climate and academic life of students. This study seeks to determine the prevalence of school bullying in selected schools in Obio/Akpor Local Government Area of Rivers State, Nigeria. The survey design was adopted using 3 secondary schools for data collection on bullying experience, forms of bullying, the impact of bullying and coping strategies among male and female students. A sample of 1762 students was used; out of which 1330 have been bullied. School Bullying Behaviour Questionnaire was completed by the students. Data analysis adopted frequency, percentage, and mean. Results from descriptive and inferential statistics show that more female students are bullied and more male student are bullies. Further results show that harmful name calling as a form of bullying ranked topmost, followed by an intimidating warning and ridiculing. Bullying was found to affect students’ low academic performance and loss of concentration in learning and to cope students adopt a strategy of concealing to self and telling a friend(s) and teacher(s). The study, therefore, called the schools, administrators, teachers, PTA executives, education secretaries/directors and parent to put a number of intervention programmes and policy to reduce the incidence of bullying if not to completely eliminate it in secondary schools.