Vietnam's economy grows at an annual rate of 7%. This has led to the growth and attractiveness of the retail sector and especially the convenience store model in this country. Familymart and Vinmart are two big players in the retail industry on a micro scale, which is a convenience store on the Vietnamese market. The comparative analysis of the business strategies of these two businesses will also provide valuable experience for foreign businesses wishing to join the segment of convenience goods in Vietnam and both domestic businesses that want to start a business in line with this business model.