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VOL. 13, ISSUE 2 (2026)
Understanding adoption of sustainable electronics: Household financial behaviour and consumption capacity
Authors
P Anitha, Dr. M Chithirai Selvan
Abstract
The growing importance of environmental
sustainability has increased consumer interest in sustainable electronics and
technology products that offer environmental and economic benefits. Despite the
rising availability of such products, adoption is often influenced by household
financial conditions and consumption patterns. This study examines household
financial behaviour, consumption capacity, and the adoption of sustainable
electronics and technology products among consumers in various taluks of Coimbatore
District, Tamil Nadu. The study adopted a descriptive and analytical research
design and used primary data collected from 505 respondents through a
structured questionnaire. Descriptive statistics, percentage analysis, the
Consumption Capacity Index (CCI), and the Buying Behaviour Index (BBI) were
employed to analyse household financial characteristics and adoption behaviour.
The findings indicate that most households were financially stable, with family
income exceeding expenditure, and that a large majority demonstrated high
adoption of sustainable electronics and technology products. The results
suggest that consumers increasingly perceive sustainable technologies as
valuable long-term investments. The study concludes that financial stability
and consumption capacity play a significant role in facilitating sustainable
technology adoption.
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Pages:540-543
How to cite this article:
P Anitha, Dr. M Chithirai Selvan "Understanding adoption of sustainable electronics: Household financial behaviour and consumption capacity". International Journal of Multidisciplinary Research and Development, Vol 13, Issue 2, 2026, Pages 540-543
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